Metadata
| Creators: | Bigdeli, Ali, Bustinza, Oscar, Vendrell-Herrero, Ferran and Baines, Tim | ||||
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| Keywords: | Servitization, risk perception, network positioning, strategic partnership, advanced services | ||||
| Divisions: | College of Business and Social Sciences > Aston Business School > Operations and Information Management | ||||
| Funders: | EPSRC, Spanish Government, Junta de Andalusia | ||||
| Projects: | Transforming the adoption of Product-Service Systems through innovations in applied gaming technology | ||||
| Grant number: | EP/K014064/1, EP/K014072/1, ECO2014-58472-R, P11-SEJ-7294 | ||||
| Data Publisher: | Aston University | ||||
| Date Made Available: | 10 July 2017 | ||||
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| Data Collection and Processing Methods: | The paper employs a multiple case study approach, and the data were collected through 14 in-depth, semi-structured, face-to-face interviews with two Senior Executives from seven companies involved in UK road transport (between Jan and Nov 2015). As part of the analysis, we designed a numerical exercise to measure interviewees’ risk perception, based on the 'payment card method’. In this regard, we asked interviewees to ascribe a value to the increase in their firm’s profitability expected from incorporating advanced services into their portfolio. | ||||
| Identification Number: | https://doi.org/10.17036/researchdata.aston.ac.uk.00000257 |
Bigdeli, Ali and Bustinza, Oscar and Vendrell-Herrero, Ferran and Baines, Tim (2017) Data underpinning article "Network positioning and risk perception in servitization: evidence from the UK road transport industry". [Text] Aston University. Available from: https://doi.org/10.17036/researchdata.aston.ac.uk.00000257
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