Data underpinning article "Network positioning and risk perception in servitization: evidence from the UK road transport industry"

Metadata

Creators: Bigdeli, Ali, Bustinza, Oscar, Vendrell-Herrero, Ferran and Baines, Tim
Keywords: Servitization, risk perception, network positioning, strategic partnership, advanced services
Divisions: Aston Business School > Operations and Information Management
Funders: EPSRC, Spanish Government, Junta de Andalusia
Projects: Transforming the adoption of Product-Service Systems through innovations in applied gaming technology
Grant number: EP/K014064/1, EP/K014072/1, ECO2014-58472-R, P11-SEJ-7294
Data Publisher: Aston University
Date Made Available: 10 July 2017
Collection period:
FromTo
20162017
Data Collection and Processing Methods: The paper employs a multiple case study approach, and the data were collected through 14 in-depth, semi-structured, face-to-face interviews with two Senior Executives from seven companies involved in UK road transport (between Jan and Nov 2015). As part of the analysis, we designed a numerical exercise to measure interviewees’ risk perception, based on the 'payment card method’. In this regard, we asked interviewees to ascribe a value to the increase in their firm’s profitability expected from incorporating advanced services into their portfolio.
Identification Number: https://doi.org/10.17036/researchdata.aston.ac.uk.00000257

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