Internal Marketing and Performance Surveys of India Call Centres, 2007-2009

Nudhwar, Pawan and Malhotra, Neeru (2010) Internal Marketing and Performance Surveys of India Call Centres, 2007-2009. [Data Collection]

Collection Method

Postal survey


Type of Data: Dataset
Divisions: Aston Business School > Work and Organisational Psychology
Data Publisher: UK Data Archive
Funders: Economic and Social research Council
Projects: HRM Systems, Internal Marketing and Performance in Indian Call Centres
Grant number: RES-000-22-1876
Keywords: Age, Call Centres, Customer Service, Employment, Incentives, Job Changing, Job Satisfaction, Motivation, Performance, Repetitive Work, Wages, Aspiration, Career Development, Delhi, Fringe Benefits, India, Job Evalutation, Managerial Characteristics, Mumbai, Promotion (Job), Satisfaction, Working Conditions, Bangalore, Career, Employment History, Gender, In-Service Training, Job Requirements, Managers, Occupational Training, Telephone Help Lines
Geographic coverage: Delhi, India
Statement on legal, ethical and access issues: Data can be accessed from the UK Data Archive
Date Made Available: 29 July 2010
Collection period:
January 2007June 2009
Identification Number:
Publication URL:,,,


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